by inConcert Web | Oct 9, 2011 | Content Writing, Website Maintenance
Do you like chili? Recently I had the opportunity to attend the Devens Chili Cook-off for Autism and found that many other people like chili too. At least 600 other people also liked chili. As I wandered throughout all the tents at the event, I noticed that each...
by Jim Schakenbach | Mar 30, 2011 | Content Writing
This is when many people would say, “Whew! We finally got all that posted. Glad that’s over with!” But they’d be wrong. This is only the beginning. Now comes maintenance. This involves the same three steps as creating the original content (see Step IV illustration)....
by Jim Schakenbach | Mar 18, 2011 | Content Writing
This step is where many projects become critically bogged down. Web developers are particularly susceptible to crippling delays at this stage as clients get stuck on details such as product specifications, third party endorsements or approvals, legal concerns, and any...
by Jim Schakenbach | Mar 4, 2011 | Content Writing
Now it’s finally time to put pen to paper, keystroke to keyboard. If you’ve hired an outside writer, be sure that he or she understands any industry terms and usage they may encounter in the process. Does your company or organization have a standards manual or written...
by Jim Schakenbach | Feb 25, 2011 | Content Writing
Now that you’ve determined your Key Content Theme, you need to figure out how you’re going to create all that content: Who’s going to be writing the content? Where’s the information for it coming from? “Tribal knowledge” – the collective wisdom and experience of...
by Jim Schakenbach | Feb 18, 2011 | Content Writing
This is where the heavy lifting begins. Before you even begin to write, you need to analyze several key factors that collectively form the addends of a simple equation, the sum of which is – you guessed it – the key theme that will anchor your content strategy: The...
