The Secret to Website Success? Content Refreshing

The Secret to Website Success? Content Refreshing

The Secret to Website Success? Content Refreshing Keeping your website content up-to-date is essential for user engagement and search success. But that doesn’t mean you have to write new content all the time. In fact, refreshing old web content – especially...
The Video Effect

The Video Effect

8 Ways to Boost Engagement with Video Video content has emerged as one of the most powerful tools that you can use to effectively engage with your audience, boost your brand trust, and ultimately, help grow your business. It’s an engaging and versatile medium...
Google Ads and AI – What You Should Know

Google Ads and AI – What You Should Know

Google Ads and AI – What You Should Know AI is nothing new for digital marketers. Google integrated AI into many of its ad features years ago. Responsive search ads use AI to dynamically identify the best combination of headlines and descriptions based on the...
Website Strategy: The 8 Keys to Driving More Traffic

Website Strategy: The 8 Keys to Driving More Traffic

Website Strategy: The 8 Keys to Driving More Traffic For today’s businesses, a well-crafted website strategy is a necessity. Unfortunately, the phrase “if you build it, they will come” doesn’t apply to launching a new website, but a strong website strategy will set...