Medical, Signature Website

Herzog Dental

Herzog Dental is a family dental practice that does dental differently. They believe in providing patient-focused, progressive, caring dentistry to their community and want to become a true partner in health. Herzog Dental needed a new website that showcases what made their practice different and better illustrates all the services they offer, from preventive and aesthetic care to restorative and endodontic.

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The Key Facts About This Dental Website

Herzog Dental wants patients to look forward to their dental appointments and they wanted their new website to showcase the calm, caring environment they work so hard to create. Working with inConcert Web Solutions, the new custom Signature Site gives Herzog Dental a clean, calm, simplified design and user-friendly navigation that showcases their services and patient resources. Unique design elements like micro animations and an image gallery make the site design more engaging and a custom article library makes it easy for patients to find information. In addition, Herzog Dental partners with inConcert Web on monthly writing services and Google advertising to drive traffic to their new site.

Content Creation

To boost Herzog Dental’s online presence and attract new patients who may be searching for a local dentist, inConcert Web delivers monthly writing services through our BUZZ Local Targeted Content Marketing program. These custom pages help enhance Herzog Dental’s location strategy, boosting visibility in a selected target market area.

Picture Perfect

A robust image gallery provides a visual representation of the dental practice’s capabilities. The visuals help to illustrate the quality of care patients receive, as well as the results patients can expect. The image gallery helps to put current and potential patients at ease and increases trust. Plus, using photos of actual staff and patients boosts a feeling of trust
and authenticity.

Education is Key

It’s important for Herzog Dental to educate patients and address common questions or concerns. Through a customized article library hosted by Dear Doctor, Herzog Dental is able to share branded expert resources on numerous dental topics, establishing the practice as a knowledgeable resource and building trust with potential and
current patients.

Herzog Dental: A Practice That Approaches Dental Differently Gets a Bright New Website

The Challenge and Solution of Herzog Dental

The Challenge

A Website in Need of Cleaning

Herzog Dental’s website was outdated. The design didn’t showcase the modern dental practice they are today, or the compassionate care they are known for delivering. In addition, it was difficult for patients to find information. Many of their dental services weren’t represented on the site, or were grouped together with other services, making it difficult for site visitors to understand the breadth or depth of services this practice offered.

The Solution

A Healthy New Site

Herzog Dental’s web partner, inConcert Web Solutions, developed a new site architecture that provides dedicated pages for each service, making it easier for site visitors to find information. The new design is attractive and modern, with a full-width layout that showcases images of the practice, their staff and patients. A robust dental library with a user-friendly layout provides access to a large selection of videos and articles on procedures, treatments, and services to help patients and site visitors learn more about dental topics.